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AYUSH AROGYA MELA: TAKING HOLISTIC MEDICINE TO THE MASSES

AYUSH AROGYA MELA – is an event organized by AYUSH T.V. across all districts of Karnataka.

It is a huge conclave of AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy) professionals converging at a venue to propagate the importance of holistic medicine. Free consultation is provided to the public during such events. There also cultural programmes and debates (Panel discussions) on AYUSH during such events. So far, AYUSH T.V. has organized AROGYA MELA at Bengaluru, Davangere and has plans on the anvil to organize such events across all districts of Karnataka. A huge footfall was seen in both AROGYA MELA organized by AYUSH T.V. Several manufacturers of Ayurveda, Unani, Homeopathy medicines have used this platform to market their products effectively. Several innovative and new products (such as Areca Tea) have been put to display and marketed during AROGYA MELA.

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